Ikechukwu “Jay” Kalu is a dynamic Marketing and Communications Professional known for his innovative problem-solving skills and exceptional creative prowess. With a natural ability to connect with people and think creatively on his feet, Jay has made significant impacts across various sectors, including advertising, technology, and education.

Jay’s portfolio boasts collaborations with renowned brands such as Dangote Flour, LetsChat, Nasco, and May & Baker, among others. Notably, he spearheaded the groundbreaking World Puff-Puff Day Campaign for Dangote Flour, which earned a Guinness World Record in 2018.

An advocate for the transformative power of creativity and innovation, Jay currently serves as the Head of Marketing & Innovations at Optimum Exposures Limited, Africa’s foremost innovative OOH communications company.