About Us
The Future of Out-Of-Home Advertising
Optimum Exposures Limited, Africa’s leading innovative communications company, was birthed from Troyka Holdings. For 40 years, we have been Nigeria’s go-to out-of-home communications company, connecting brands with their audience. Thanks to our deep understanding of audience behaviour and brand interaction trends, we’ve mastered the art of grabbing attention and driving action. Grounded in data, we craft measurable campaigns that speak directly to the audience. By leveraging technological innovation, our clients are always ahead of the curve. We design Out-of-home solutions for both the present and the future.
VISION
To be Africa’s leading innovative OOH communication company.
MISSION
To help businesses make measurable connections with their customers by deploying innovative and effective out-of-home communications.
CORE PURPOSE
To help brands make measurable connections with their audience.
Why Choose Us
Partnering with us means your brand will stand and thrive on the very pillars that define Optimum Exposures Limited.
TECHNOLOGY
Ever-evolving digital OOH platforms to help deliver more intelligent and effective out-of-home advertising solutions
INSIGHTS
Effectiveness of the out-of-home campaign through primary research, continuously updated market data, and campaign studies.
PLANNING
Expertise in creativity, technology, data, measurement, with independent thinking and bold ideas, to deliver “audience-first” OOH campaigns that deliver results.
CREATIVITY
Imaginative award-winning OOH campaigns that drive real business results fuelled by consumer insight and innovation.
OUR FOOTPRINTS
Each milestone shows our dedication to blending creativity and innovation for inventive out-of-home solutions.
- Development and installation of strategic 40-sheet, 16-sheet, and street sign panels nationwide from 1984 – 1989.
- Introduction of spectaculars in 1987.
- We deployed rooftop and high-rise advertising platforms in 1990.
- Introduced Prisma vision and inflatable balloons for events marketing in 1991.
- Design of all-steel billboard structures in 1992.
- Introduction of computer-printed flexy/vinyl materials and an inflatable product replica deployment.
- Foremost OOH Company to install sites along Abuja International Airport route in 1993.
- The visibly effective multi-pole spectacular board was introduced and installed in 1994.
- Best OOH infrastructure quality and durability.
- The two-sided and three-sided unipole spectacular boards were introduced in 1997 and 1998, respectively.
- Development and installation of back-lit spectacular and stand-alone boards in 2000 and 2001, respectively.
- Introduction of two-sided and three-sided unipole spectacular boards in 1997 and 1998, respectively.
OUR AWARDS
A combination of our experience and tailored technology-based solutions, coupled with our regional spread across Nigeria, make us the preferred partner of top brands.
- The Most Innovative Out-of-Home Company Award (Poster Award) – OAAN
- World Quality Commitment Award – Bid
- 2008 Best Media Partner Out Of Home (Advan)
- Merit Award by Women Aviation, Nigeria Chapter.
- Best OOH Maintenance Culture Award- (APCON)
- African Order of Merit in Aviation OOH Advertising by Institute for Government Research (2011).
- Iconic Out-Of-Home Agency of the Year 2023 - Brandcom Awards.
- Most Iconic Billboard of the Decade for our digital billboard (The Lion) - Location Marketing Awards, LOMA 2023
- Agile in Static OOH Implementation 2023 - Location Marketing Awards, LOMA 2023
- Most Innovative Outdoor Advertising Solutions Company – Nigeria - MEA Business Awards 2023.
- West Africa’s World Class Aviation OOH Media Consultants of the Year 2010 – Institute of Direct Marketing of Nigeria.
- Best Airport Advertising Company in 2009 – by Nigeria Aviation Awards.Best Airport Advertising Company in 2009 – by Nigeria Aviation Awards.
WHAT DO WE DO?
Redefine Out-Of-Home Advertising
We revolutionize out-of-home advertising by pushing boundaries and setting new standards with every campaign. With limitless technology and imagination, we redefine out-of-home communications, ensuring our clients stand out and capture attention. Together with our clients, we usher in an era where out-of-home advertising commands authority and awareness, sparks curiosity, and drives profitable engagement.
HOW DO WE DO IT?
Industry Pros Who Deliver Success
At Optimum Exposures Limited, our team of seasoned experts is driven by one goal: success. We pool our knowledge, skills, and experiences to create out-of-home campaigns perfectly tailored to each brand, audience, and the latest advertising technology.
OUR CLIENTELE
